Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, introduces a broadened search engine optimization service for plastic surgeons, focusing on on-line exposure, person interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for discovering the crucial information that transform projects from excellent to excellent consist of developing a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection strategy for predicting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her occupation as a firm account individual for a selection of pharma brand names and later pioneered the advertising and marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.