Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing company, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, client interaction, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brands with all lifecycle phases: beginning with clinical test employment projects, with the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and advertising sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her job as a firm account person for a range of pharma brands and later on led the marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the model for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.