Fortress Surgeon Digital Marketing, a surgeon electronic advertising company, introduces a broadened SEO solution for plastic surgeons, concentrating on on-line presence, individual interaction, and technique development. Lauren's concentrate on ROI and passion for locating the vital details that change campaigns from good to excellent include creating a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for predicting ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising room, Tracey began her profession as an agency account individual for a variety of pharma brand names and later on spearheaded the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare space.

He leads a group of media method, media planning, media buying and media execution experts that collaboratively ensure that project objectives are accomplished in order to make the most of interactions and ROI. Lauren's job in digital and media started in the 90's, equally as digital became a practical advertising channel.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.