Citadel, a doctor digital marketing firm, announces an increased SEO solution for cosmetic surgeons, focusing on online visibility, person interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the critical details that change campaigns from great to fantastic consist of establishing a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for predicting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her job as a firm account person for a variety of pharma brand names and later pioneered the marketing initiative to release a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.