Fortress Surgeon Digital Marketing, a doctor digital marketing agency, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, person interaction, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & wellness brand names with all lifecycle phases: beginning with professional trial employment campaigns, through the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and advertising sunsetting.

Among things Martin delights in most about his duty is the chance to research and recognize the subtleties of both established and new markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the model for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.