Citadel, a specialist Fortress Surgeon Digital Marketing marketing company, announces an increased search engine optimization solution for cosmetic surgeons, focusing on online exposure, individual interaction, and method development. Lauren's concentrate on ROI and interest for discovering the critical details that transform campaigns from great to fantastic include creating a grand range multivariate test framework making use of fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast strategy for predicting ROI before media financial investment.

Among the important things Martin enjoys most about his duty is the chance to research study and recognize the nuances of both well-known and new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media method, media planning, media buying and media execution experts who collaboratively ensure that campaign goals are accomplished in order to optimize interactions and ROI. Lauren's job in digital and media started in the 90's, equally as electronic ended up being a practical marketing network.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.