Fortress surgeon Digital marketing, a doctor electronic advertising and marketing firm, reveals a broadened SEO solution for plastic surgeons, focusing on on-line exposure, person involvement, and method development. Lauren's focus on ROI and interest for locating the vital information that transform projects from excellent to terrific consist of developing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for forecasting ROI before media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey began her profession as a company account individual for a range of pharma brands and later on pioneered the advertising effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.